Challenge: Redesign and structurally rebuild an existing Meeting tool App with a single aim to simplify an old and complex  structure.
Client:  Consensus Online
Role: Lead UI/UX Designer
Contribution: Persona Development, Road maps, Wireframes, High Fidelity Mockups, Interactive prototyping, Design deliverables
Tools used: Pen and paper, Keynote, Affinity Designer, Sketch, Principle, Lingo, Plutio

It was clear for me from the onset that the existing App does not take into account the wide range of users it was aimed for, instead it focuses on features. Therefore my first step was to create a User Persona who is most likely a Medical Professional with minimal to little or no familiarity with Mobile technology interactions. Establishing this at a very early stage helped the client re-evaluate our priorities.Re-designing this product has given me invaluable experience in processes and collaborations within an agile environment. It’s also given me a greater appreciation for the importance of the need of clear and structural communication towards the client, to eliminate, add, rethink, and overall, achieve the desired ‘user experience’ every user will remember.